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Since I’ve been talking about women in business, I thought I’d take this opportunity to mention two talented businesswomen, Charlene Bert and Susan Krivelow. They are veteran broadcast journalists with twenty years of experience in the video business, having worked in major market television newsrooms as well as national news syndication on-air and online. They have partnered together to bring us a “different type of site–for women, by women”, GalTime. They are gathering a network of leading experts in various fields and also women online to bring us information that women need on health, money, career, beauty/fashion, social networking, cooking and all kinds of do-it-yourself topics. Since I’m a DIYer myself, I am excited to hear they are adding the DIY topics as a valuable component.

The great news about this site is that it’s bringing together so many women from all walks of life to become a part of this huge network. And these two ladies are breaking down walls by partnering with women in so many different areas of expertise. Here’s a clip from their “temporary” site:

We believe the GalTime.com community itself has a lot to offer. You’ll get your chance to chat, share your ideas and weigh in on the topics of the day. It’s an empowering community, both for visitors/members and contributors. There’s no better time for women to help each other out!

We’ll be announcing our partners and how to become a member soon …so STAY TUNED…Giveaways? OF COURSE!

You can find them on Twitter (@galtime). Follow their tweets and keep abreast of the latest announcements re: the site launch and partners. As a “power mom” myself I am extremely excited about this new online meeting place and avenue for much needed information.

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I just read an article on Marketing Vox about the “Power Moms” online. According to the article:

Power Moms – women between the ages of 25 and 54 with at least one child and who participate regularly in online activities – represent 19.2% of the active internet population in the US, wielding a record level of online influence that continues to grow, according to (pdf) a report from Nielsen Online.

The article goes on to elaborate and talks about the TOP 50 Power Moms:

The list segments Power Mom bloggers into the following categories, based upon their blog content and content initiatives:

  • Queen Bees: Mom bloggers who anchor their writing around parenting, nesting, décor, and food.
  • Savvy Spenders: Mom bloggers who share money saving tips, coupons, freebies and other deals.
  • Mom Approved: Mom bloggers who trial, sample and review product (often brand-sponsored).
  • Mamastes: Mom bloggers who stretch beyond their spheres to explore going green, travel and spirituality.
  • Tech Moms: Mom bloggers who are also PDA-toting, digital enthusiasts that love to stay connected.
  • CEO Moms: Mom bloggers who juggle work and mommyhood.

It’s been my experience over the last few months that the world wide web is jampacked with some amazing Moms. These women are charting their own course in today’s new marketplace online and are establishing a presence that busts up the “old men network” of the past. My congratulations to all “Power Moms” out there who are blazing the trails for the daughters of the next generation!

What about you? Have you noticed the influence of women online? Have you seen the overwhelming presence of Moms on Twitter and Facebook?

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Today I’d like to toot someone’s horn. This woman is amazing. Why do I say that? Because she gets “it”. She gets what Twitter is all about. She gets the value of Facebook. And most importantly, she understands the overall big picture of social marketing. Her name is Donna Kozik.

Donna runs a business called My Big Business Card. She helps small businesses use a book to establish credibility. She provides this by promoting her “Write a Book in a Weekend” event in which she coaches via phone and the internet and provides the tools to actually write that book that will be your “business card”.

The most important lesson I have learned from Donna is this: make connections, provide information and establish relationships with potential customers. She has given away her expertise free of charge via Twitter, emails, teleconference calls, webinars and even Facebook posts. I’ve learned so much from her and I haven’t plopped down one cent. It’s not that I don’t want to, but right now I have other priorities (a daughter getting married). But as soon as I can manage it (and the more she gives, the more I want to make it happen), I’ll be signing up for her weekend event and utilizing her expertise to write my book.

Here’s the bottom line. Donna gives freely and shares what she has learned knowing full well that she might not get anything back in return. And by doing that, she underscores the beauty of the new business model: share what you know and people will want to do business with you.

If you build it, they will come (Field of Dreams)

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One of my Facebook and Twitter friends (@mickswampole) posted a link to a great blog about social networking. It was written by a pastor, applying Biblical admonitions. And while many of you might not adhere to Biblical principles, he made some very valid points that should apply to ALL of us as we communicate:

THINK before Communicating
Is it True?
Is it Helpful
?
Is it Inspiring
?
Is it Necessary
?
Is it Kind
?

This goes along with the business principles of social networking: contribute valuable content and engage your readers and followers. If you ask yourself these 5 questions as you communicate, it might change your content and increase your followers. And increased followers can mean profitable business connections.

If you are so inclined, here is the original blog link.

What do you think? Are these valid questions to ask yourself? Are there some others that you might add to the list?

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I was speaking on the phone today with @galtime and @juliegoodale (that’s how you know you’re addicted to Twitter–you use Twitter names) about GALTIME and the  new website launch. In the course of the conversation, the topic of Twitter came up (since that’s where we all met) and how addicting it can become. My husband is constantly belittling my Twitter fascination and my Twitter friends. In his defense, he simply does not understand the benefits. Besides, we all know we can’t go a day without a good rationalization and mine today is: Twitter is good for business, therefore it’s a positive addiction. Moving on…

I forsee in the future counselor specific articles helping people cure addictions to social marketing. It’s easy to fall into the trap of living on the computer 24/7, so much so it affects your personal life and your work life. I just read an article by @paulwilson about tweets that can get you fired–comical with an underlying warning of truth. I can envision people who are so attached to their Facebook page that they rarely venture out of their home. The reality is that social websites can replace real-life relationships if you’re not careful. But, on the other hand they can foster real-life relationships if used properly.

Here’s how I look at it. In any area of our lives, we need to maintain a balance. Addictions are possible when you cross that line from balance to obsession. But I guarantee you that there will be social marketing addicts abounding in the near future. I’m just not one of them (as I’m heading back to Twitter to tweet about this article).

What about you? Have social websites replaced your real-life relationships? Are you trapped online by your “addiction”? Or do you have it all under control?

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2ee0This weekend my little world of “fan friends” was all abuzz because it appeared that Barry Manilow had actually joined Twitter and was tweeting. The first few tweets were exciting, as he was actually replying to fan comments and answers about how to use Twitter. But as the weekend progressed we all began to wonder if it was really him or just someone impersonating him. The excitement faded but not until tons of fans flocked to sign up and join in the celebrity fun.

I asked myself, after reading an article in PC Magazine: are celebrities ruining Twitter? But to answer this you have to have an idea of what you expect Twitter to be. For me, it’s a communication tool–a place where I connect with like-minded people and talk about my passion in life. I can choose who I follow and who I connect with. I control what I say and how I respond. In my opinion, the celebrities and their followers have little or no affect on my Twitter experience.

I do wonder however if the gazillion fans dumping into the Twitter frey are slowing the system down. But, all systems experience growing pains; and I’m sure that eventually the excitement will die off, the memerized fans will disappear, and the remaining twitterers will be there because they find actual value in the Twitter social space.

What about you? Do you follow celebrities? I’d love to know your feelings on the subject, as would my readers.

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This Sunday is Mother’s Day. My LEAST favorite Hallmark holiday. I’ve always dreaded it since my mother passed away over 20 years ago. The holiday always seemed so empty, even though my wonderful children always tried to make it special. Once your own mother is gone, there’s just a HUGE hole left in your heart. Those hugs are gone. Those long, late night talks are no more. Those wondeful surprise packages she used to send stopped arriving.

This year, I’m feeling a bit less melancholy; thanks to all the Twitter Love from so many Dads and other Moms encouraging one another. I’ve tried to explain Twitter to my family who refuses to embrace it. They roll their eyes every time I bring the subject up. But it truly is a community of some great people dishing out encouraging words on a daily basis.

Last night I got involved in a Moms Night Out(#MNO-09) sponsored by NewBaby.com and MomTV.com that surprisingly lifted my spirits. They were giving away TONS of prizes and making an exorbitant amount of moms happy: spa retreats, purses, educational tools for kids, and even website designs.  It wasn’t so much the giveaway that was refreshing. It was the fact that so many moms were joining together and pumping each other up.

Since my kids are grown, out of college and living away from me, I miss the commaraderie of other moms. I miss sharing parenting stories and getting some much needed advice from those who have walked the parenthood path before me. I miss giving advice to younger moms who are struggling with all kinds of dilemmas like potty training (@YBA) and teaching their daughters to drive (@MarsVA).

Feeling the Twitter love today that I’m sure will carry over to Mother’s Day. Thanks everyone for the early mood boost and for the great fun on Twitter!

What about you? Have you found some great Twitter moms? If so, share them with all of us here. I’m sure my readers would LOVE to feel the love as well!

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