Posts Tagged ‘small business’

With all the talk of social marketing in the news today and utilizing it as a tool to market your business in a unique way, I got to thinking “when did it all begin?” Did this just appear in the last few years or has it morphed from traditional marketing?

Marketing experts agree that social marketing first emerged in the healthcare field in the 70’s. It was first used to communicate health issues related to contraception, heart disease, drug abuse and organ donation. According to Nedra Weinreich of Weinriech Communications:

Social marketing was “born” as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as “differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.” Like commercial marketing, the primary focus is on the consumer–on learning what people want and need rather than trying to persuade them to buy what we happen to be producing. Marketing talks to the consumer, not about the product.

Why is social marketing so appealing to businesses and to consumers? Because, as everyone knows, we are much more likely to do business with someone we know and trust. Social marketing addresses that issue and allows both to develop those relationships that benefit not only the business, but ultimately the consumer. Instead of dehumanizing the business relationship, it brings back personalization and reminds me of the old “mom and pop” business model we loved in the 50’s and 60’s.

Click here to read the entire article: What is Social Marketing?

Do you use social marketing in your business? What have you found to be the most difficult to learn: Facebook, Twitter, LinkedIn, YouTube? What is your favorite social marketing tool?


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blog101I’ve done some thinking, some research and had some sleepless nights about what to write on this blog and how to make it entertaining and worth the visit. Last night I dreamed the Twitter bird was chasing me, trying to peck my eyes out. Since childhood, when my great aunt’s parakeet attacked me, I’ve been anxious of any bird activity within close proximity. You can imagine how terrified I was when the Hitchcock movie, The Birds came out and my ill-conceived fears seemed to find some validity. So it stands to reason that my frustration over the Twitter learning curve and my bird paranoia would collide.

However, thanks to ProBlogger.net I have come up with a plan for this blog and hopefully will return to my not so sleepless nights, only disturbed by the usual insomnia that plagues all of us from time to time. Following one of his suggestions, I have decided to set themed posts for each day of the week. This should bring consistency and regularity to my posts, while providing my readers with value and oftentimes, entertainment.

Here’s a breakdown of the scheduled topics:


In The News

I’ll be briefly discussing the most interesting news articles related to three subjects: social marketing, home-based business and staying afloat during the troubled economy.


Twitter Tuesday

I’ll be posting the latest news, trivia, and software recommendations for this social marketing tool.


7 Tips to Jump Start your Creativity

These tips will be from personal experience and from others who experience creativity shutdown.


Blog Spotlight

Each week I’ll take one of my favorite blogs and discuss why I like it and why I can’t live without it.


Energize Your Business

On Friday I’ll be offering ideas to energize, market and shoot some new life into your business using social marketing, email marketing and yes, even direct mail marketing.


T-Shirt Trivia

Just for fun I’ll feature a favorite design each week and talk about how it’s politically, socially, or historically influenced.


Words of Inspiration

On Sunday I’ll be writing about some of my favorite quotes and how they inspire me personally and professionally.

I look forward to sharing some insight, some opinions, some experience and some humor each week; and as always, look forward to your comments.

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As the owner of a small business, I rely on credit cards to operate. I use these cards to pay for goods and services until my customers pay me. Over the years I have also relied on them for travel and other business expenses.

I’ve been an American Express cardholder since 1991. Until just recently, I’ve been satisfied with the level of service I have received from them. However, they are feeling the crunch and have recently offered some members incentives to close their accounts. According to a recent article in Bloomberg News, they are trying to jump to the head of the line before other card companies raise interest rates, lower credit limits, and close accounts.

This will affect many small business owners, myself included. And its been my experience that small businesses are the backbone of a thriving economy. We’ve bailed these companies out with our tax dollars, only to get a stab in the back and absolutely no help to keep our doors open.

I have only one question: Where’s our bailout money?

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