Posts Tagged ‘moms’

I just read an article on Marketing Vox about the “Power Moms” online. According to the article:

Power Moms – women between the ages of 25 and 54 with at least one child and who participate regularly in online activities – represent 19.2% of the active internet population in the US, wielding a record level of online influence that continues to grow, according to (pdf) a report from Nielsen Online.

The article goes on to elaborate and talks about the TOP 50 Power Moms:

The list segments Power Mom bloggers into the following categories, based upon their blog content and content initiatives:

  • Queen Bees: Mom bloggers who anchor their writing around parenting, nesting, décor, and food.
  • Savvy Spenders: Mom bloggers who share money saving tips, coupons, freebies and other deals.
  • Mom Approved: Mom bloggers who trial, sample and review product (often brand-sponsored).
  • Mamastes: Mom bloggers who stretch beyond their spheres to explore going green, travel and spirituality.
  • Tech Moms: Mom bloggers who are also PDA-toting, digital enthusiasts that love to stay connected.
  • CEO Moms: Mom bloggers who juggle work and mommyhood.

It’s been my experience over the last few months that the world wide web is jampacked with some amazing Moms. These women are charting their own course in today’s new marketplace online and are establishing a presence that busts up the “old men network” of the past. My congratulations to all “Power Moms” out there who are blazing the trails for the daughters of the next generation!

What about you? Have you noticed the influence of women online? Have you seen the overwhelming presence of Moms on Twitter and Facebook?


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Lately, I’ve realized that the Twitterverse is populated with a great number of parents. These parents are there for various reasons: to socialize, to promote their businesses, to vent, to gather information for their families, and to contribute parenting tips. They are a friendly bunch who have found a place to congregate beyond their four walls and find solice and comfort in the company of other parents facing the same trials and tribulations of parenthood.

The marketer should jump with joy at this niche market-all eyes and ears open for anything that might make their parenting easier. The parent should breathe a sigh of relief that there is a vast pool of experience out there at their disposal all hours of the day AND night. This exceptionally large pool of novices and experts is ready to be engaged and wants only to receive acknowledgment in return.

Here are three of my favorite Twitter parents:

@ConfessionsMom This lovely lady offers the most entertaining tweets and her website (Confessions of a Mom) is packed full of all kinds of motherly advice. And..her Twitter background ROCKS!

@peasandbananas This is a Dad’s view of life and he will always engage you in conversation if you engage him. I enjoy his simple approach to parenthood and his website (Peas and Bananas) offers a unique perspective from his point of view, contests, ramblings, polls and a forum for you to connect with other parents. And…I love his name!

@twittermoms Last night, Megan hosted a party on Twitter for Cinco DeMayo and all moms who attended had great fun. The tweets are engaging, informative and fun. Her website (TwitterMoms) is billed as an influential mom network that can be easily joined and offers you a home page that you can design to your own preferences. Here, even more interaction occurs and relationships (both personal and business) are formed.

Another great reason why Twitter is the place to go for all forms of connections. And as a parent and a business owner myself, I can appreciate the benefits. Add these three to your follow list and you too will make some lasting connections!

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