Archive for the ‘In the News’ Category


I borrowed this title from a new “fan” friend. I apologize for not remembering who it was or what exactly she said on Sunday night, but the gest is here. (If you are that person, please comment so I can give you credit!)

Sunday night, where do I begin?

After working hard all weekend to garner the 25 fans necessary to get my unique username for my fan page on Facebook , they changed the rules. They upped the limit to 100. I was close, with 15 fans by Sunday afternoon, but I knew getting 100 fans would be an impossibility. But as my mother said, NOTHING IS IMPOSSIBLE if you just believe (or was that a movie line???).

At any rate, about 8pm Sunday evening I read a post by Mari Smith (the Facebook all knowing expert) about a social chat going on at the moment to help small businesses get their fan counts. It was set up by Hazel of SocialBees and the place was buzzing (literally) with traffic. The concept? Post your Facebook fan page link and other small businesses would “fan” you. I liked to call it, “Paying It Forward on Facebook”. Mari was there pumping up the troops, as was Hazel and it was an amazing night of fun. I started with 15 fans and by the end of the long evening, I had 98. At 4:00am I called it a night, with only 2 fans to go to reach that unattainable 100 count.

I learned something that night. People are basically generous. They want to help and share and connect with other business owners. I also got to know many small business owners and got introduced to their businesses by “fanning” them as well. It was a marvelous night of co-sharing and learning, as well as seeing the basic generosity of others.

The next morning, I woke up (late I might add) to 8 more fans, pushing me over the top and enabling me to secure my username: ParentCollegeCoach. But as far as I’m concerned, I gained so much more by connecting with other small business owners like myself, paying it forward on Facebook!

Here is Mari’s Facebook page link (http://www.facebook.com/marismith)

Here is Hazel’s SocialBees Facebook page link (http://www.facebook.com/socialbees)

Here is my Facebook Fan page (Parents Countdown to College Coach) link (http://www.facebook.com/parentcollegecoach)


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Today, I received an email from Starbucks:

starbucksYou’re welcome. But…it would be nice if you expressed your appreciation by giving me a coupon for a FREE cup of coffee. Don’t get me wrong. I love Starbucks. And I’m already a fan. But, in my humble opinion, if they want me to become a RAVING FAN, they need to apply the “plus one” attitude. Give me MORE than a simple “thank you”.

What do you think? Did Starbucks miss the mark here?

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I just read an article on Marketing Vox about the “Power Moms” online. According to the article:

Power Moms – women between the ages of 25 and 54 with at least one child and who participate regularly in online activities – represent 19.2% of the active internet population in the US, wielding a record level of online influence that continues to grow, according to (pdf) a report from Nielsen Online.

The article goes on to elaborate and talks about the TOP 50 Power Moms:

The list segments Power Mom bloggers into the following categories, based upon their blog content and content initiatives:

  • Queen Bees: Mom bloggers who anchor their writing around parenting, nesting, décor, and food.
  • Savvy Spenders: Mom bloggers who share money saving tips, coupons, freebies and other deals.
  • Mom Approved: Mom bloggers who trial, sample and review product (often brand-sponsored).
  • Mamastes: Mom bloggers who stretch beyond their spheres to explore going green, travel and spirituality.
  • Tech Moms: Mom bloggers who are also PDA-toting, digital enthusiasts that love to stay connected.
  • CEO Moms: Mom bloggers who juggle work and mommyhood.

It’s been my experience over the last few months that the world wide web is jampacked with some amazing Moms. These women are charting their own course in today’s new marketplace online and are establishing a presence that busts up the “old men network” of the past. My congratulations to all “Power Moms” out there who are blazing the trails for the daughters of the next generation!

What about you? Have you noticed the influence of women online? Have you seen the overwhelming presence of Moms on Twitter and Facebook?

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On Twitter, when Ashton speaks, people listen. Whether you like him or not, you’ve got to give him props for getting the Twitter word out there. He’s their #1 Fan and speaks Twitter praises wherever he goes. He makes some interesting comparisons in a recent Time article, many of which I don’t necessarily agree with, but this statement rings true for me:

For someone like me who lives in a construct of filtered communication — packaged and polished by the industry that employs me — Twitter has become a new instrument for expressing myself and accessing cultural trends, opinions and information. Twitter is my front door to the Internet and my medium for sharing the content I create while advocating for the causes close to my heart and investing in the connections I want to have with people from all walks of life.

It just reinforces what I’ve been discussing recently. Twitter is a place for people to engage first and foremost. You can say what you want about Ashton Kutcher, but he GETS Twitter and he uses it as it was meant to be used.

What do you think about Ashton and his use of Twitter? Has Twitter become a place for celebrity stalking? Do people follow him because they are drawn to celebrities or is he truly engaging?

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I’m so excited today because my NEW blog, Parents Countdown to College Coach, is up and running!


After years of helping other parents prepare their kids for college, I’ve decided to go online and provide that service to the masses. My NEW Parents Countdown Toolkit will be available soon.  Hop over there and sign up for my Tips Newsletter and pass the word along to your friends and fellow parents.

Stop by and leave a comment. Looking forward to connecting!

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facebookIt’s official. The Facebook interface is up and as expected, there are tons of complaints about the new format. People, on average, do not like change. They get used to routines and used to the way things look. It’s human nature and it’s difficult running a social networking site when you make a drastic change and disrupt the status quo.

According to an article posted by NewsFactor.com, a group has evolved requesting the “old” Facebook:

The growing backlash from Facebook users over the site’s new interface shows some of the consequences of disrupting people’s routines. More than 640,000 comments have filled the Vote on the New Facebook Layout application offered by the company, and many are resoundingly negative. And about 1.7 million Facebook users have joined Petition Against the New Facebook, a new user group. But, as large as these numbers are, they represent only a fraction of the site’s 175 million members.

I’ve seen the backlash on my Facebook page from many of my friends. It’s difficult to get used to change in any aspect of our lives. However, I do believe that once we all get used to the way things are now, we’ll be able to embrace it and accept that not all change is bad. Sometimes, change can open new doors and capabilities and in this case, grow the site, which will benefit all users in the long run.

If you’re interested, you can read the entire article here.

What about you? Do you like the new format? Here’s your chance to chime in!

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