Social Marketing: When did it all begin?

With all the talk of social marketing in the news today and utilizing it as a tool to market your business in a unique way, I got to thinking “when did it all begin?” Did this just appear in the last few years or has it morphed from traditional marketing? Marketing experts agree that social [...]

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Social Marketing Internship

Today I realized, after posting all my links to blogs and websites, that I’m everywhere. Literally. Keeping up with the massive amount of presence online has begun to overwhelm even this multi-tasker. Since I’m a mom, and a small business owner, and a wife I know all about multi-tasking. If my kids were still at [...]

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GalTime-A site “for women, by women”

Since I’ve been talking about women in business, I thought I’d take this opportunity to mention two talented businesswomen, Charlene Bert and Susan Krivelow. They are veteran broadcast journalists with twenty years of experience in the video business, having worked in major market television newsrooms as well as national news syndication on-air and online. They [...]

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Are you a “Power Mom”?

I just read an article on Marketing Vox about the “Power Moms” online. According to the article: Power Moms – women between the ages of 25 and 54 with at least one child and who participate regularly in online activities – represent 19.2% of the active internet population in the US, wielding a record level [...]

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Donna Kozik: An All-Star in my Book

Today I’d like to toot someone’s horn. This woman is amazing. Why do I say that? Because she gets “it”. She gets what Twitter is all about. She gets the value of Facebook. And most importantly, she understands the overall big picture of social marketing. Her name is Donna Kozik. Donna runs a business called [...]

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Social Networking Etiquette

One of my Facebook and Twitter friends (@mickswampole) posted a link to a great blog about social networking. It was written by a pastor, applying Biblical admonitions. And while many of you might not adhere to Biblical principles, he made some very valid points that should apply to ALL of us as we communicate: THINK [...]

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Social Marketing Addictions: Is this the future?

I was speaking on the phone today with @galtime and @juliegoodale (that’s how you know you’re addicted to Twitter–you use Twitter names) about GALTIME and the  new website launch. In the course of the conversation, the topic of Twitter came up (since that’s where we all met) and how addicting it can become. My husband [...]

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Are Celebrities Ruining Twitter?

This weekend my little world of “fan friends” was all abuzz because it appeared that Barry Manilow had actually joined Twitter and was tweeting. The first few tweets were exciting, as he was actually replying to fan comments and answers about how to use Twitter. But as the weekend progressed we all began to wonder [...]

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Mother’s Day and Twitter Love

This Sunday is Mother’s Day. My LEAST favorite Hallmark holiday. I’ve always dreaded it since my mother passed away over 20 years ago. The holiday always seemed so empty, even though my wonderful children always tried to make it special. Once your own mother is gone, there’s just a HUGE hole left in your heart. [...]

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Twitter Parents-A Powerful Voice

Lately, I’ve realized that the Twitterverse is populated with a great number of parents. These parents are there for various reasons: to socialize, to promote their businesses, to vent, to gather information for their families, and to contribute parenting tips. They are a friendly bunch who have found a place to congregate beyond their four [...]

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